If you are new to the world of SEO, then the chances are very high that you may be asking ‘What is SEO’. SEO is short for Search Engine Optimization and is one of the most popular forms of internet marketing used by many companies and individuals around the world. SEO is basically the procedure of enhancing the volume and quality of web site traffic to a site or a particular web page by search engines. This increases the ranking of the site in search results. SEO aims at maximizing the amount of traffic that reaches a site, rather than increasing the revenue that is earned by the site. This means that SEO gives you more visibility to the search engines so that your site is indexed more often and more effectively.
Before we move into the details of how SEO works, it would probably help to take a look at how the search engines work and what role they play. The major search engines like Google, Yahoo and Bing collect data from websites regarding their relevance to the query entered by users. They then assign rankings to these sites based on the relevancy of the information contained in the site. One of the main purposes of the search engines is to provide internet users with the most relevant search results.
Search engine ranking factors are determined by a variety of factors including on-page optimization. Among the most important of these ranking factors is the quality of backlinks that are linked to a site. Search engines take a particular measure of a site’s backlink network by analyzing the total number of link connections that are attached to the site in question. The quality of these backlinks is an important factor affecting the site ranking factors. A well maintained and carefully controlled backlink network provides a good indication of the site’s level of popularity and importance.
SEO involves different kinds of optimization procedures. One such method is off-page optimization. This refers to the various techniques used to achieve a good ranking in search engines for a given website. Among the common techniques used for off-page optimization are article marketing, directory submission and blog marketing. Another method of off-page optimization involves using keywords and keyword phrases effectively within the text and in the URL of a web page. This ensures better visibility in the search results pages and helps achieve better ranking results.
Meta tags and alt tags play a pivotal role in SEO. These tags are used to describe the content of a web page. For example, the meta description of a particular page can include the keyword phrase or the name of the business. When these tags are used effectively, they improve the ranking results of the site. An on-page SEO service also includes methods such as link building, keyword density, website optimizing and site navigation.
Keyword research is another vital method of SEO. This involves researching the keywords and phrases that are most appropriate for a particular business. With the help of this keyword research, the SEO analyst can make the necessary changes in the content of the site or in the URL to make it more relevant to a certain audience. SEO is a very time consuming process, and experts suggest that entrepreneurs do not leave things too late because in the competitive world of internet marketing, every second counts.