What exactly is an SEO firm? What exactly do SEO firms do? How do you find the most suitable one? In a nutshell, an SEO firm is a business that partners with other companies such as yours to increase your online visibility in major search engines like Google, Yahoo, and MSN. Increased online visibility in major search engines means more visitors coming to your site and ultimately more sales, phone calls, and referrals. This article will briefly discuss what an SEO firm does, how they partner with companies, and how to pick the best SEO firm for your needs.
SEO firms partner with companies that focus on driving targeted organic traffic to your site. Organic traffic is traffic that came to your site from search engines such as Yahoo and MSN that were programmed to match specific keywords. Targeted traffic is traffic that came to your site because it was specifically searched for, which is much more likely to result in actual leads or sales than organic traffic.
There are many components to successful online marketing. One of these is SEO or Search Engine Optimization. SEO increases your rankings in the search engines for specific key phrases or sets of keywords that customers may use when looking for products or services similar to yours. SEO requires a lot of research and ongoing maintenance. Once you reach a higher rank, this will create increased traffic and organic search engine traffic that will help you generate new leads as well.
SEO firms use several different techniques to increase your rankings. They will optimize your webpages and content according to major search engines like Google and Yahoo. Keyword analysis and competitor analysis are done to see what words or phrases are most used to search for your products or services, which keywords are most likely to draw in new leads, and which keywords are most likely to turn those leads into sales. Once this information is gathered, SEO professionals can apply it to your web pages and content in different ways, creating the results you want. For example, a website with cooking tips may be optimized to state the recipes clearly and in an easy-to-read manner.
Other SEO methods include link building, content writing, blog commenting and social media linking. SEO firms may also do link building and keyword research. They may also do web analytics and collect statistics about traffic, page views and the effectiveness of their particular SEO campaign.
SEO firms will sometimes combine organic search engine traffic with paid advertising. This may include paid listings in organic search results alongside organic listings. Paid advertising can also increase your web site traffic temporarily, especially if the keywords and phrases you are using are highly competitive. However, once your ad campaigns stop, so will your site traffic and the benefit of your investment in SEO. SEO experts may recommend doing some paid advertising along with organic efforts for a combination that will provide long-term benefits for your business.
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