SEO or Search Engine Optimization is the process of enhancing the quantity and quality of site visitors to a web site or an online web application from search engines. The main aim behind SEO activity is to increase website traffic and thereby sales. SEO targets direct or unpaid traffic and not paid or sponsored traffic. SEO also stands for Search Engine Marketing. This form of internet marketing involves organic strategies, paid placements and link building techniques.
One can also include social media in the search engine optimization strategy. Social media includes blogs, Twitter, Facebook and RSS feeds. Search engines use social media as a means to find websites. Social media helps in organic search results, as users often comment or share links on social media sites. SEO companies offer professional SEO services that incorporate social media into the online marketing activities. They provide link building services that make websites more popular among the social media traffic.
The various steps of SEO include choosing a suitable domain name, creating content, uploading the content, optimizing the web pages and finally, ranking the websites in the result pages. The domain name helps in deciding the rankings of websites. Content is the most important aspect of SEO. It should be informative, interesting and relevant. Content enables the user to browse through the websites quickly and easily and provides an insight about the nature and goals of the website.
SEO Optimizing content includes the selection of appropriate keywords and the selection of meta tags. Keywords are crucial for optimization. SEO is a continuously changing field and the algorithms used by search engines change every year. Regular updates to the SEO techniques help in improving rankings. Link building optimization techniques include adding links to high PageRank websites, article submission and forum marketing.
Backlinks are the most important aspect of SEO optimization. The search engines are ever ready to collect data from various websites. Submission of press releases, providing directory links, blogs and articles are some other methods used for getting good backlinks.
Content and backlinks are the most important factors that affect the rankings of websites. It is very essential to rank higher in the search engine results page because this is the doorway to attract online buyers. The search engines give preference to those websites that have good SEO optimized content. Many companies offer SEO optimization services. Choose the best company according to your requirements and budget.